Tuesday, October 21, 2008

Is It A Trick or a Treat???

Marketing in our current business environment is a
"Tricky" thing.

To quote Seth Godin in the Purple Cow, your clients, customers
and potential business associates can see your marketing message
coming from miles away.

Most consumers have "Blinders" on and are "Blocking" messages
at an even greater speed than ever before.

And...This doesn't have a thing to do with the current
economic climate.

James Ray author of "Harmonic Wealth" says that there are
400 Billion Dollars in ASSETS flowing through the Universe
on a monthly basis.

There IS "Money" to be spent, but consumers are choosing more
wisely on who they spend it with.

Is your Marketing Message a Trick or a Treat???

Are you trying to "Trick" your customer into an offer,
an opt-in or a sale???

Or...Are you "Treating" them to a show of Appreciation???

Are you Sending to Give with no expectation of getting
anything in return???

This is the New Generation of Appreciation Marketing.

Studies have indicated that consumers want to be Recognized,
Remembered and Rewarded.

Treat your customers with Acknowledgement and Appreciation
and watch your business GROW in Gratitude.

SendingToGive

1 comments:

Barbara said...

Great article. Thanks for sharing Deb!